The future of marketing and communications is here. Get ready.
Unlock proven strategies, tools and AI workflows used by the world’s smartest marketers.
- RELEASE DATE: Friday 12 September 2025
AI for Marketing is not just a guidebook, it’s a mentor in your hands. Written for marketers who want to stay ahead without losing their human edge, this book blends storytelling, strategy, and cutting-edge insight. Whether you’re new to AI or already experimenting with tools, you’ll learn how to use artificial intelligence ethically, creatively and powerfully.
Author Joanne Sweeney takes you on a journey from her journalism roots to today’s AI revolution, where marketing, communications, and technology collide. This is the fourth book in her career and perhaps the most urgent, because staying relevant is no longer a choice, it’s a responsibility.
Who This Book Is For:
Leaders leading through the AI tech revolution
Marketing professionals (brand, digital, content, SEO, social)
Leaders leading through the AI tech revolution
Communications teams in government, public sector, private sector, and non-profits
Freelancers, agencies, and consultants
Media professionals and C-suite advisors
Anyone who wants to work with AI and not be replaced by it
Why Now?
AI isn’t coming, it’s here. From Nobel Prize-winning Geoffrey Hinton’s stark warnings to public sector teams navigating ethical rollouts, the pace is fast and the stakes are high. This book arms you with the mindset, methods, and models to lead your organisation through change, without losing your creativity or credibility.
What You’ll Learn..
Here’s what’s inside, chapter by chapter, designed for real-world impact:
How AI is Disrupting Marketing & Comms
→ Understand what’s hype and what’s happening in your field today that you can leverage.
Learn the I.M.P.A.C.T. Framework and become a power-prompter.
→ Learn the I,M.P.A.C.T. Framework and learn to interrogate AI models for best results.
From Pilot to Practice: Developing AI Use Cases
→ Audit tasks, build real workflows, and scale what works across teams.
AI Policy with Purpose
→ Learn how to create people-first frameworks that protect your brand and audience.
Choosing Your AI Tools
→ Save time and money by picking the right tools, based on tasks, workflows and AI capability.
AI Risk v AI Reward
→ Understanding how to mitigate risk and maximise AI reward.
The Human Touch in AI Innovation
→ Make sure your workflows include human in the loop, content still connects and owning empathy as your superpower.
Leadership in the AI Age
→ Gain the confidence to lead digital transformation with humanity and authority.
Communicating AI Use to Customers & Citizens
→ Build trust, disclose use ethically, and engage stakeholders.
Building Ethical AI Frameworks
→ Navigate the guardrails of responsible use, transparency, and inclusion.
Scale: Show, Don’t Tell
→ Turn your AI results into stories that inspire buy-in and action.
Data Management to Fuel AI Value
→ Use your data smarter, not just more, for better decisions and campaigns.
Book Reviews
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Available Formats:
Paperback
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ebook
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Digital Toolkit Bundle
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Launch Bonus:
LIVE 2-hour webinar with Joanne on her top takeaways from the book. Immersive Q&A session.
- Bonuses available for a limited time – don’t miss out.
About The Author
Meet Joanne Sweeney committed to AI for good. She has produced your guide to ethical, impactful AI marketing and communications.
Joanne is a highly experienced digital marketing practitioner, strategist and trusted AI voice for marketing and communications professionals. With over 20 years in media, journalism, and strategic comms, she’s helped governments, agencies, radio stations and creatives adapt to the biggest shifts in our industry, from digital to social, and now artificial intelligence.
She is the host of the AI SIX podcast, and a graduate of the Harvard Kennedy School’s executive programme on AI and Public Policy. She also advises communications teams across Europe on how to use AI responsibly and creatively.
This is her fourth book, and her most urgent, written to ensure that communicators like you remain relevant, respected, and ready for what’s next.
Let’s Make You AI-Ready Before It’s Too Late
AI will change everything – but not everyone will change with it. Those who understand the technology and lead with strategy, ethics, and creativity will shape the future. This book is your roadmap for doing just that.
- Get exclusive early access to Joanne’s live webinar, where she shares key insights from the book – free for those who buy now
- Join my community of 5,000 marketing and communications professionals
Don’t Get Left Behind – Be the Marketer Who Leads with AI
Join my community of 5,000 marketing and communications professionals